About John Simonetta
For some people, there is a single defining moment when a life choice is made to expand or grow. For me, I arrived through a gradual awakening — a slow, unfolding awareness of who I was, what I believed, and what I was here to do.
For most of my adult life I lived inside the world of corporate finance. I was good at it. I rose through the ranks, eventually becoming the CFO of a thirty-million-dollar manufacturing company. I understood numbers, strategy, margins, and cash flow. I knew how to make a business perform.
But somewhere along the way, something began to shift.
As my inner life deepened — through meditation, mindfulness, and a growing spiritual practice — I began to see the corporate world differently. I watched large companies make decisions whose sole purpose was increasing shareholder value, with little regard for the workers who showed up every day, the communities that surrounded them, or the environment that sustained them all. I believed then, as I believe now, that a business is responsible for the well-being of all its stakeholders — not just its shareholders. And I realized that I could be fulfilled making changes with small business owners, versus working on the inside of a large company.
As I moved along my path of self-discovery, I began to examine the way I lived and the resulting conflict I experienced.
I carried limiting beliefs that I had been accumulating since childhood — beliefs about money, scarcity, and lack that had quietly run my life for decades without my awareness. I believed there was not enough to go around. That life was a competition. That I had to work harder and fight longer than everyone else just to secure my share of limited resources.
These beliefs did not stay contained to my professional life. They spilled into my family, creating stress and conflict that I am deeply honest about today. They shaped my relationship with success, happiness, and the people I loved most.
The unraveling of those beliefs — through tapping, meditation, mindfulness, journaling, and discovery of our deep connection with the outdoors — was the most important work of my life. It did not happen overnight. It happened slowly, honestly, and sometimes painfully. But on the other side of it I found something I had never expected to find.
Peace.
And with peace came clarity about my purpose — which is simply this: to bring peace to others.
Today I bring together everything I have learned — twenty years of CFO-level finance experience, a decade of deep spiritual practice, Reiki Master certification, EFT practitioner training, ACIM student, and Kripalu mindful outdoor guide certification — in service of small business owners who are ready to do both kinds of work.
The inner work. And the outer work.
I chose small business owners because I believe they are uniquely positioned to build something different — businesses that are profitable and purposeful, that serve their owners and their communities, that make decisions from the heart rather than from fear. I can communicate these principles to small business owners in a way I could never have done inside a large corporation. And I can meet them where they are — because I have been there myself.
I know what it feels like to make decisions from scarcity rather than abundance. I know what it feels like to work hard and still feel like you are swimming against the current.
And I know what it feels like when that changes.
If you have done the personal growth work and still feel the gap between your inner life and your outer business — I understand why. And I know the path forward.
I would be honored to walk it with you.
John Simonetta is a former CFO, Reiki Master, EFT practitioner, and Kripalu trained mindful outdoor guide based in Asheville, North Carolina. He works with values-driven small business owners online and in person through The Conscious Business Journey and monthly mindful outdoor experiences.